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COPY AND CONTENT THAT SINGS

Copywriting Content Writing Strategy

Readability-First Copywriting and Content

Zoom + Enhance specializes in creative, unique, highly readable content that meets the reader where they live. Combined with the right tone and supporting assets, we help you create a distinct voice in a noisy market.

What does good writing do?

Informs and
Entertains

You can’t bore someone into being interested. You need catchy copy and storytelling that delivers your message in a simple, yet unique and creative way.

Respects
Readability

The average American reads at the seventh-grade level. Improving readability makes copy easier to read and understand quickly.

Humanizes
Your Brand

Does your website sound like a living, passionate person who embodies your brand and knows your customers? Or does it sound the same as everyone else?

Follows SEO
Best Practices

Got keywords already? We’ll weave them in. If not, we’ll research your niche, find the holes in your SEO, and optimize your site for organic traffic.

Copywriting

Copywriting includes static web content, ads, emails, scripts, and speeches. The best copy is:

  • highly readable
  • jargon-free
  • differentiated
  • skimmable

Poor or ineffective copy acts as a wall between what you want to say and what your customers come looking for.

We’ll build a solid, simple message platform so everything rolls up into strategic, big-picture themes or objectives. Then we’ll create a persona who embodies your brand and think through how they should “talk.”

Commonly Heard

“Our website gets plenty of visitors, but I don’t know if the copy’s any good.”

“I wrote our web pages, but it was pretty much a crapshoot.”

“Our website looks like our brand, but I’m not sure it reads like it.”

“Our web content seems too corporate somehow.”

“I’m too close to the business to  see through a customer’s eyes.”

Sound familiar?

Commonly heard

“Our content isn’t generating leads. Does that mean it’s bad?”

“We’re putting out a ton of blog posts, but engagement is low.”

“We’re too small to bother with content. It’s all we can do to mind the store.”

“Are we giving away too much value or not enough?”

“We haven’t done any keyword research, but we know our customers.”

Is this you?

Content Writing

Content, such as blogs or eBooks,  is a proven lead generator. But what makes it “good?” We’ve all seen thinly veiled sales pitches that never quite deliver what they promise.

This can be worse than no content at all.

Content competes for time and attention. Everyone’s giving value away, so what sets the good stuff apart?

For starters, the right tone. An entertaining, engaging voice consistent with your brand. And a compelling human story.

Testimonials

Cody is a clear and thorough communicator with a deep understanding of marketing and communications, and a rare degree of technical know-how. He promptly replies to any communication from us, whether it be a question, a concern, or a cry for help. Best of all, he completes work quickly and has a knack for making challenging tasks seem simple.

Renee Moseley
GL Solutions

We’ve worked with Cody and his team for over 2 years now and we will continue to do so. Cody is a great communicator and has a true knack for creating the most effective message, in great part because he first listens … and then sorts through to find the right answers. He’s made significant improvements in how we communicate with clients through our media, website and advertising.

Bill Brownfield
Alpha Office Escalations

Cody Pinkston has such an incredible vocabulary, I’m feeling a little insecure in finding the right words to sing his praises. He’s a seriously creative guy; able to ideate wildly divergent and on-strategy concepts with lightning speed.

In the last two years, Cody’s written all sorts of marketing communications and produced video for me. He’s expertly written long-form content, promotional email subject lines and body copy, and website headlines and copy. And he’s always got good ideas on images to support his written word.

Cody’s also been an invaluable resource as we’ve expanded our use of video. He’s equally comfortable scripting as he is setting up a shoot, working the cameras, and editing. He executes it all with professionalism at an affordable cost.

Jeff Robertson
Rainmaker Strategies

Trying to find a copywriter that is able to understand readability, usability, research, and SEO chops are rather difficult. You’re essentially looking for a unicorn copywriter, slaying grammar and able to connect with different audiences. Then enters Cody, a truly unicorn copywriter. His ability to understand the ideal users who will actually consume the content he is writing, his processes, methodologies and his focus on hitting deadlines are top notch. If you’re looking for an excellent copywriter, you can’t go wrong with Cody. I sincerely hope you don’t hire him which will make his availability for my company less, which would stink. Seriously, he’s that good.

Blake Denman
RicketyRoo
Susi Thelen

Cody is such an asset to the College of Education here at the UO. He is bright, articulate and brings creative vision to everything he does. Cody brought a type of strategic insight to the College that it needed to takes its place among the elite schools in the nation. It is always a pleasure to work jointly with Cody when I get the chance.

Susi Thelen
University of Oregon (retired)
Vance Morton

The phrase “ahead of his time” may be a tad overused in the recommendations game, but in the case of Cody Pinkston it is 100 percent spot-on … he is a professional communicator with that true sense of originality that everyone seems to be seeking and very few are finding. I pray regularly that I’ll have the opportunity to collaborate and match wits with his genius again on a professional basis.

Vance Morton
Central Texas Conference | United Methodist Church
Anne Camden

Working with Cody was like a breath of fresh air. While I was teaching him the ins and outs of Dell, he was teaching me that it’s ok to write with flair and put a personal stamp on your communications. Cody can identify and hone primary messages, and yet easily come up with new and fresh alternative language that will quickly capture the interest of the target audience. He is, by far, one of the best writers I have worked with.

Anne Camden
Dell Technologies

What Is Zoom + Enhance?

Cody Pinkston
Cody Pinkston, Zoom + Enhance

“Zoom and enhance” is a classic TV/movie trope in which a cop or detective is poring over grainy security footage for a critical clue. The cop yells, “Stop! Go back a few frames. Can you zoom and enhance?”

The answer is always yes. The nerd punches a super-secret key combination that magically fills in millions of missing pixels on the spot. Cool, but impossible.

Copywriting is different. Zooming into your brand’s language can reveal its lack of shape or humanity. We enhance it through simple, customer-centric language that gets to the point, providing clarity while respecting SEO.

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