Websites • Taglines • Advertising • Sales • Speeches • Scripts • Posts
Creative SEO Copywriting
is an Invitation.
Most digital marketing is oriented toward a single goal:
Drive traffic to your website.
But how much strategy and effort have you put into those static pages? Are they the product of a well-defined message platform or half-copied from somewhere else? Is every word carefully chosen to reinforce your brand and promote action? Does it accurately reflect what customers search for?
Most importantly, does it sound like you or everyone else?
Is Your Table Set?
Consider the time and money you spend on digital marketing. Campaign goals, timing, and design. Emails. Advertising.
Does that same amount of effort apply to the content and structure of your website copy? What about your print collateral? Your website is like an open house, and everyone’s invited. Is it staged for success? Is it clean? Do they feel welcome?
If you’re not sure, let’s talk.
Can you relate?
“Our website reads like stereo instructions. It doesn’t sound like us, or even a real person.”
“I’m a decent writer, but when it comes to edgy, or funny, or clever, I’m kinda lost.”
“I’d love to make our copy more engaging, but I have gatekeepers to please.”
“I have no idea what customers come looking for on the website. We’re just sort of winging it.”
“What’s SEO, exactly?”
What Else Needs Copywriting?
Taglines can encapsulate your brand message in just a few words, but they’re tricky to get just right, and trickier still to make them stick.
Whatever your preferred advertising medium, ad copy still has to seize attention, capture your brand, and prompt action.
As a professor of mine used to say, “Nothing happens until somebody sells something.” Sales copy takes the form of emails, letters, and CTAs (calls to action).
Pandemic times notwithstanding, you may find yourself invited to speak or present. If that gives you cold sweats, we can help write you a speech that slays.
Scripts are incredibly useful in modern business settings and range from videos to team-building exercises and more.
Writing compelling social media posts that don’t stray too far off-brand is a real challenge. Let us help!
How We Translate Your Brand
Timeframe: 4 weeks
Understanding who you are and what you want your copy to achieve is a process. As we proceed through it, we’ll both emerge with a better understanding of how to capture (or create!) your unique brand voice and tone.
Video and Audio
Video is still a great way to encapsulate your brand, the people behind it, or the clients in front of it. We have more than ten years of experience shooting and editing video.
Motion graphics, a.k.a. animation, can be a terrific way to answer the question, “Who are you and what do you do?” It can also add interest to web content or video projects.
Design and Layout
Updating your print or digital collateral (e.g. brochures, banner ads, corporate identity, swag) often goes hand-in-hand with a content refresh. We can handle design and layout in addition to copy.