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The UO College of Education’s primary challenge in terms of marketing itself to students, alumni, and donors was how disparate its parts were. For example, counseling psychology fell under the college’s auspices alongside programs like educational administration. I sold leadership on the idea of a theme linking these programs and units, which were all geared toward maximizing people’s potential.

I recruited an adorable schoolgirl who had appeared in another of our videos and storyboarded, scripted, shot, and recorded voiceover for this web-based commercial. I still think it’s pretty good.

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